新常态下医药营销如何转型?36张PPT令你大开脑洞!
2015/5/17 医药云端信息
什么是新常态?通俗地说,就是日子不好过将成为未来很长一段时间内的主旋律。医药营销领域的新常态,具体表现在市场准入门槛越来越高,而药品价格却不断被压缩,药品在医院的使用也面临临床路径和医保控费的影响而使处方越来越难开出,传统销售方式在整个药品营销中的作用不断被弱化乃至逐渐失灵......
医药营销方式的转型已经成为必然,然而要让传统药企一下子放弃过去的思维路径还是有点难度,毕竟过去的存量利益仍然令药企难以割舍。转型也并非从底价代理一下过渡到高开或直接自建直营队伍那么简单。正所谓尾大不掉和客观存在的难度,使得很多药企想变却又不知道如何改变?知道改变却又难以下定决心......
请看来自外企从业20年的刘谦先生在「医药云端上海沙龙」上做的精彩分享《新常态下医药营销转型》,或许能使你脑洞大开。
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