知.鉴赏|雪花秀旗舰店  韩国|商业空间【知行设计294期】
2016/6/15 知行室内设计网

    

     知.鉴赏

     【雪花秀旗舰店 韩国|商业空间】

     |知停.而行|

     我们每个人都生活在高速奔跑的时代

     然而学会停下来积蓄力量

     是成为一名真正优秀设计师的最佳途径!

     如恩设计以灯笼为设计灵感，改造了首尔江南区一座五层高的大楼，为风靡亚洲的护肤品牌雪花秀打造全球首家旗舰店。该大楼始建于2003年，由韩国建筑师承孝相设计。为了发扬品牌的历史，如恩的设计概念强调了雪花秀品牌与亚洲文化传统的紧密联系，让顾客在空间中感受品牌理念所蕴含的东方智慧。

     Neri&Hu’s radical transformation of an existing five storey building in Seoul, South Korea, into a grand flagship store for leading Asian skincare brand Sulwhasoo is inspired by these notions of the lantern. The building was designed by Korean architect IROJE and built in 2003. Celebrating the roots of the brand, Neri&Hu wanted to develop a concept with strong connections to Asian culture and traditions, ultimately allowing customers to discover the wealth of Asian wisdom that underpins the Sulwhasoo ethos.

    

     设计概念归纳为三点，贯穿项目始终——个性，旅程与记忆。如恩希望能够创造一个极具吸引力的空间来满足顾客的所有感官，将空间的体验打造成为一个层次丰富、值得无限回味的旅程。最终呈现出的效果完美表达出了灯笼的概念：贯穿室内外的黄铜立体网格结构将店铺的各个空间串联在一起，引导着顾客逐个探索店铺的每一个角落。

     The concept originates from three key points that were defined at the very start of the project – Identity, Journey and Memory. Neri&Hu aspired to create a space that appeals to all the senses, that captures the customer immediately as they approach the building, creates an experience that continues to unfold during the journey through the store, and leaves a strong impression with visitors long after they have left. This is what led to the lantern concept, where a continuous brass structure is the element ties the whole store together, guiding customers while they explore the full extent of the space.

    

    

    

    

     人们可以通过建筑内的一系列空间和开口充分体验结构的变化。以木元素为主的室内景观中置入由镜面包裹的结构，制造并增强了无限延伸的空间感。

     In creating a series of voids and openings in the building, visitors fully experience the structure as it moves through the space and envelops the different programs. Mirror volumes are inserted into a wooden landscape to reflect and amplify the seemingly endless structure.

    

    

     精细优雅的黄铜结构与实木地板的厚重相得益彰，木元素有时向上抬起，内部嵌入石块，形成木质展示柜，雪花秀的产品被精心地陈列在展示柜上。作为主要的引导方式，灯笼状的结构同时也悬挂了如恩为雪花秀定制设计的光源，勾勒出优美的展示空间，将目光聚焦在陈列的产品上。

     The delicate structure rests upon a solid ground of wide timber floor boards that occasionally rises up to form wooden counters with inserted solid stone blocks, on top of which Sulwhasoo’s products are displayed as precious objects. While it is primarily a guiding mechanism, the lantern structure is also a source of light—hanging within it are custom light fixtures that turn the structure into the main attribute to frame and highlight the products on display.

    

    

    

    

    

    

    

    

    

    

    

    

     【知停.而行】

     我们

     是一群热爱玩设计的屌丝

     定期分享当代时尚资讯，一起探讨交流，共同成长

     但是

     我们不光是分享平台，更是交流互动平台!

     喜欢玩设计就加入我们，知行欢迎您!

     交流QQ群：368264627

     同时

     欢迎投稿：1530540188@qq.com

     关注知行|不断学习|不断探索|不断进步

     知行编辑|版权归原作者|仅供学习

    http://www.duyihua.cn
返回 知行室内设计网 返回首页 返回百拇医药